Monthly Archives: April 2020

What is CRM?

We ‘re here to explore what CRM is. And in three minutes or less she’s going to tell us what CRM is? — So normally if people do not have CRM, they can track their new prospective wallet, guidebooks, sticky notes, business cards and an Excel spreadsheet, their conversations can be conducted on Outlook or Gmail. So all these interactions are located in one central location, and a CRM will do that.. For small business owners, you have a lot of hats, you have to make sure you have all your contact information in a given field, establish some organizational framework within your company and be able to follow up the prospects or the clients accordingly, segment them, if appropriate.

 

So a CRM can track general contact information, first name, last name, email, phone number, birthday, things like that. It can also track email conversations, email communications, when they were had so can see the history of your conversations. Also can track behavior as well as possible segmentation. So if you’re wanting to bucket your prospects into different groups to have appropriate conversations based on where they fit within a product or service you can do that. – That’s awesome. Can you just give one fast example of what it means to track behavior? ‘Cause that, I think, is very fascinating. – Yeah, so tracking behavior enables us to essentially determine if someone is interested or engaged in what you have to offer, and that drives into our next question which is, what is lead scoring? And lead scoring allows you to get a pulse of how interested someone is within your product or service. So we’re able to track engagement and if someone has a low lead score we know that that means they haven’t been engaging with us, they haven’t been opening emails, clicking on links, filling out forms. If they have a higher lead score we know that they have been engaging and have been showing those types of behaviors.

 

So we might have two different types of conversations based on if someone has a low interest level or a high interest level, and that lead score allows us to determine who’s who. – I mean it sounds like a sales tool but is that it? – It doesn’t necessarily mean only salespeople can use this tool. It is great because you can create a sales funnel, so you have your contact records. You can create opportunity records which are specifically for driving someone through a sales pipeline. A lot of other businesses will use CRMs too if they want organization and structure between their departments, it might be for admin or marketing or different areas of the business.

 

 

They can all use it for tracking a prospect’s journey basically. – Actually we have a full article that goes into a little more detail. You can check out the link in the description. Also we’ve got a few other videos that we’re going to be dripping out on the subject. Megan and I will be answering more questions around CRM. So please follow along. If you are looking for more videos to help your small business subscribe to our channel, we’ve got a lot of good stuff out there.

What is Data Analytics ?

What is Data Analytics?

Data science is an integral part of almost every part of your life. Has your bank offered new products and services? Those were based on data analysis. Have you recently noticed a change in your grocery store’s layout? The decision was probably spurred by data analysis. Business heading in a new direction? That’s right. Data analysis. Data analytics is a branch of data science that handles raw data analytics. A data analyst is a bit like a detective. Data flows into an organization through many different means and it’s up to the data analyst to wrangle it and shape it into something ready to provide insight. Because data is such a large part of decision making across nearly all fields, data analytics is a vital skill.

Learn Data Analytics

Data analytics is often a step to full-fledged data scientist. You’ll gain skills in statistics, algorithms, machine learning, and visualization. It requires a lot of skill and a little intuition about how and where to find the answers an organization needs. Bolstering your skills in analytics is a great way to get into this field and sets you up to explore insights and build experience in business intelligence. The data sets may not be clean, not yet, but once a data analyst gets hold of them, they can provide answers critical to a business or organization’s next steps.

Data Analytics Certifications and Courses

Getting new training in Data Analytics is simple through edX.org. It partners with leading institutions, big names in the industry of data, to offer you courses designed to prepare you for your career in data analytics and beyond. The University of Adelaide, for example, offers an introductory course in Big Data Analytics that flows neatly into a micro-masters degree. Columbia combines machine learning and analytics with a course on Machine Learning and Data Science. You can also find courses on Business Analytics (Wharton) and Applied Data Analytics (Microsoft.) IBM offers a course in Predictive Analytics, which is so important for today’s business. Rochester Institute of Technology introduces data analytics and visualization for the healthcare sector. Berkeley can help get you on the road to data-driven marketing with analytics tools for marketing. Whatever field you’re in, you can find a course designed around data management, data visualization, and decision making.

Ignite a Career in Data Analytics


Programming languages? Check. Computer science? Check. Data management? Now, check. Your career in data analysis is just around the corner. Learn everything you need to know about wrangling data, from data warehouses to relational databases to real-time, advanced analytics. Your expertise can help provide direction and insight for your organization and ensure that data quality never causes a decision misfire. Help make sense of the volumes of data humans produce and build a reliable career.

Google Adwords in digital Marketing

Hi everyone, we help you to get the right clicks. Now today I’m going to be showing you how to set up your very own Google AdWords account I’m also going to be showing you how to set up your very first Google AdWords campaign. So stay tuned and all of this is coming right up. Ok, so the first thing that we need to do is open up our browser in this case I’m going to be using Google Chrome and we need to make ourselves a new Google account so we need to make ourselves a gmail account so if you open up and you get to the Google homepage you can click Gmail in the corner now in Gmail you’ll get this option to create account so we’re going to create an account and you need to put in all of your details on this form here so I’m going to do this really

 

 

really quickly just to speed things up yeah in this circumstance I’m going to use my name and I’m going to choose a username so it asked you to agree to the prior the terms and the privacy agreement and you can read through this in your own time I’m just going to skip for the purpose of this I’m going to skip through we are also going to have to verify our account so I’m gonna put in my telephone number to verify the account so I’ll just skip through this okay so I verify my account with the phone number and I’ve got myself and you gmail address all nice and set up so I’m going to continue to Gmail so you can continue to Gmail and it will show you your email or Gmail account guess I’m just gonna close this tab here it’s going to give me some nice little emails but at the moment we’re not interested in this because we’re looking at says no AdWords so I’m just going to close this I put up a new tab we’ll close this down oops so I’m going to open up myself a new tab and I’m simply just going to type in Adwords so now I can start setting up an AdWords account so if I go to the AdWords page it will ask me to start now or sign in so I’m going to sign in okay so I’m going to use the password that I’ve made with my cat okay and

 

it’ll take you to this page so the first thing we want to do is actually we’re going for this tutorial we’re going to skip the guided setup so I want you to skip this here by clicking this burn and here are just some details that you got to fill in so if we just save and continue if everything is correct okay and now AdWords is going to be taking us through to the new 2018 Google AdWords interface okay so here we are so as we can see this is the new 2080 in Google AdWords interface so here on the left-hand side we can see that we have our customer ID and we can see that this Google AdWords is actually in the beta so it’s a beta feature so this is this Google AdWords interface at the moment is still undergoing testing so there are still quite a lot of bugs in there so in future videos we will be switching between the new Adwords and the all that words okay now we’ve got our campaign set up you can add your billing information by clicking on the little spanner and then also going down to billet billing and payments however

 

 

I’m just gonna get straight into it and ask you to start and show you how to start your very first campaign so we’re going to go to campaigns on the left-hand side and we’ve got this little plus symbol so we’re going to click this plus symbol and actually just click this new campaign as you can see it’s pretty straight forward so here you will get a series of options we’re going to be focusing on setting up a search campaign okay for the Google search Network so I’m gonna click on this one okay and I’m going to not use any of these now you can use some of these if you if you wish but for the purpose of this one I’m going to kind of take you I’m going to take you through without using these so I want to create a campaign without a goal and then here it will also ask you to select the results that you want to get from your campaign so at the moment because we’re not entirely sure what the results aren’t gonna press continue so we don’t necessarily need to put these details in okay so we’re going to be setting up so we’re going to pretend that we’ve got a pizza restaurant and we’re going to be advertising our pizza takeaway so that’s going to be named name of the campaign

 

because we want to get people we want to advertise to people who are looking for pizza takeaway and we want this to be a search network campaign and we’re also going to include Google search partners but we’re not going to add a Display Network okay so the Display Network for showing banner ads now we want to search let’s pretend that we want London so we’re in London and we just want to target the whole of London city center which will come up with a top secret type in the name here at London and we’re gonna target London okay and we’re just gonna be targeting London now languages customers speak English now you might also want to include other languages if you want to attract obviously London’s a very big city with many languages spoken so you might want to add a few separate languages but for the purpose of this tutorial we’re gonna just stick with English keep it simple and bidding we’re going to set our bidding strategy here to manual CPC okay so manual cost per click that means that we are going to be controlling how much we’re willing to pay for a click on our ad now we’re not going to go in with enhanced CPC here so leave this unchecked and budget per day let’s just say we want to spend 10 pounds to make it easy ok and I’m just gonna click delivery method and make

 

sure that it’s on standard now we’re going to go down and we just want to have a look and check these but we’re also want to go to additional settings and we want to find location options okay so remember that we selected London in our location well if we are targeting here people in or show or show interest in our target locations so this is the one that’s recommended by Google however this will make your ads eligible to show across many many different continents many different countries because somebody might be taking interest in London and they would just simply want to search for I don’t know pizza in London so your ads could be showing to anybody in the route so we two people that are actually in our target locations okay and that’s one way in a little way to actually save our budget in the future at the moment you can also do this with exclude the exclusions so you’re excluded locations but at the moment we’re just gonna leave this as this one okay so as we scroll down

 

we’re going to save and continue and now it comes to our a groups so our campaign is called pizza takeaway and our first a group is it’s going to be as to make it as granular as possible we’re going to name our group per keyword so we’re going to put one keyword in each ad group to make it as granular as possible as to give us the most control over the account so let’s say we actually want to bid on the term pizza takeaway okay so when anyone searches for pizza takeaway we want to bid on that so we’re actually going to name our ad group the same as what our keyword is we’re just gonna have a default bit of say one pound just for now and as you can see down here it gives you an idea of what match types to choose okay so in this circumstance let’s just say that we’re going to use a exact match type so we’re gonna use exact and we’re gonna have pizza takeaway now this exact match type will only show so our ad will only show when someone searches for this specific term so someone searches for pizza takeaway then our ad will show okay it won’t show if someone searches for for example best pizza takeaway so we keep it as

 

pizza take away one more show just for Pete to take away now in order to make sure that we don’t get confused here I’m just going to give this a group a label with an E and some brackets and this reminds me that this is an exact match okay so okay so we’re going to add another ad group and we are going to add the AG group is going to be exactly the same as the previous a group so we’re going to have pizza takeaway again we’re gonna give it the same just default bit of just a pound but we’re gonna add a different match type so we’re gonna add pizza takeaway but we’re gonna go for a broad match now we’re not going to go through a total broad match we’re actually going to use something called a broad match modifier so a broad match gives well Google if you have just if you would just enter this Pizza takeaway and this would is what Google would recognize as a broad match now the broad match Google will find loads of really really wide related search terms that it will attach and show your ads for so for example you could show if you were bidding on this search term you could show for certain things such as Indian takeaway Chinese takeaway Mexican takeaway you could you could show for the best takeaway in London you could also show for things such as the worst takeaway in London so the problem with just having a broad match is that you will spend a lot of budget on things that might not necessarily be very relevant to your

 

 

business so the way we get around that is actually by adding a plus and a plus to just just before the keywords so we’ve added these pluses to that before the keywords which means that Google now will only show our ads for search terms that include both of these terms so the search term will have to include pizza and it will have to include takeaway okay so we’ve got these two groups now I’m going to make sure that I’ve got the broad match modifier here in brackets so I know the difference between my two so I’ve got an exact match Pete to take away and I’ve got a pizza takeaway a broad match modifier okay so you can keep on building your campaigns as much as you want to with whichever search terms you want please bear in mind to be as granular as possible so it gives you the maximum control over your account but for just for this tutorial I’m gonna save and continue and then it takes us through to create some of our ads so

 

I’m going to create an ad for the Peter take away exact match and let’s just say that our URL is www.antakungfu.com under best pizza in London okay and just make a note that these sections do have character limits so you have to be very very clever with your creatives and your ad copy wording and we have things called paths here as well which gives us like a little so we can actually add more keywords into it so we can say like for size takeaway and it appears over here and a nice description so we’ve got a maximum of 80 characters so we could say free delivery on all orders best pizza or let’s say award-winning pizza buy one get one free buy now so it’s always good in your descriptions or at some point in your ad to actually give a real strong call-to-action so here’s something as well just a little tip is that I’ve put two exclamation marks here as well so what we’d have to do Google will probably disapprove this ad because I’ve got two exclamation marks so if I was to take this one out put a full-stop instead then that would probably be

 

accepted now by Google so another thing that we doing another option that you might want to consider is that you can also use a different URL if you’ve got a mobile website so if someone is searching on their phone so if you have a different URL you can input it by checking this box and inputting your website here but in this circumstance we’re not going to be doing that so we’ve got the preview over here so we can take another look at our preview we can have a desktop preview so this is how our ads gonna look on a desktop and this is how our ad is going to look on a tablet or a mobile okay so if we’re happy with that we can go ahead and press done and then we can create another ad or exactly

 

the same ad for so let me just copy this and we can create exactly the same ad again for your broad match modifier one so I just do that very quickly okay so we get to the end so we’ve got both of our ads and then we can save and continue so once we get saving continue it takes Google takes us to this review page where we can review everything that we’ve set up so here there’s some daily estimates that Google will give you they’re not always accurate but they’re good to kind of take note of when you’re kind of thinking about what kind of budget you’re you’re going to assign to this campaign and if you’re happy with everything here then you can just go to continue to campaign and there we have it so our campaign is now ready it’s set it’s all ready to go we’ve got ads running for it the next thing that you need to do is to actually add your billing information because Google will not run your ads until you’ve ad added your billing information okay so I hope that was informative and good luck with your very very first with your very first campaign and I hope to see you again soon thanks a lot you